CreatiVisibility Takes Silver in 2012 International Creative Awards Competition

For Immediate Release2011 Summit Creative Awards Bronze
August 20, 2012

FOR MORE INFORMATION:
Lisa Gullette, Owner/ Creative Director of CreatiVisibility
(919) 661-8124; contact@creativisibility.com

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Apex-Cary, N.C - With this summer focused on the athletes of the London Olympics, another international competition has played out well for a local Apex resident and Cary business owner who took silver in the Summit International Award’s creative competition.

CreatiVisibility, a Cary-Apex area design firm is a silver winner in the 2012 Summit Creative Award® competition for its creative website redesign for The National Association of State Directors of Pupil Transportation (NASDPTS) out of Boise, Idaho. The Summit Creative Award is a part of The Summit International Awards (SIA) organization which recognizes and celebrates the NASDPTS websitecreative accomplishments of small and medium-sized advertising agencies and other creative groups with annual billings under $30 million. Over the last eighteen years, the competition has established itself as the premier authority of creative excellence.

"I think my favorite part of the new website is the ‘Find a Director’ section that CreatiVisibility created for us,”comments Derek Graham, association member and Section Chief of Transportation Services at the North Carolina Department of Public Instruction. “Just a couple of clicks and I have contact information for my peers around the country. We were carefully guided through the process so that our business needs could be met with a fresh, new, creative look that is working quite well, especially for our members and the school bus community at large.”  Visit the award winning design at www.nasdpts.org.

Entries in 23 major categories are judged against a stringent set of standards. During the blind judging events—where entering company names are withheld—judges search for innovative and creative concepts, strong executions and the ability to communicate. This year's panel of international judges included:

“Winning a Summit Creative Award is a significant accomplishment in one’s career. The combination of scrutinizing judges and tough judging criteria ensures that only deserving entries receive Summit recognition.” Said Jocelyn Luciano, Executive Director for the Summit International Awards. “What a year to see creativity bounce back from the doldrums, and with such strength. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.” This year's creative competition included companies from the following twenty-two countries: Australia, Austria, Bulgaria, Canada, China, Denmark, Germany, Greece, Ghana, Hungary, India, Kazakhstan, Malaysia, Mexico, Northern Ireland, South Africa, Spain, Sultanate of Oman, Sweden, United Arab Emirates, United States and the United Kingdom. Winners were selected in a wide-range of categories from print and broadcast to website design, emerging media and viral marketing.

Lisa Gullette, owner and Chief Creative Director at CreatiVisibility, said her company name originates from the marketing term “creative visibility”. The firm's mission is to provide a marketing-faceted approach to web and print design in order to create a cohesive visual presence. CreatiVisibility received the silver award trophy last week as one of the winners of the 2012 competition. “I am delighted to receive this creative award for the NASDPTS website redesign,” commented Gullette, from her studio in Apex, North Carolina. “The goal was to create a site with a fresh new look while utilizing the most up-to-date website development technologies to provide the association a user-friendly resource of nationwide pupil transportation information for its members.” The website serves as a repository of position papers, reports, and information on new school bus technologies as well as a place to advertise and register for the association’s yearly conference.

The National Association of State Directors of Pupil Transportation Services (NASDPTS) was established in 1968 and currently has membership representation from all 50 states, the District of Columbia, school bus manufacturers and suppliers, and state and national transportation associations. The purpose of the association is to provide leadership, assistance and motivation to the nation's school transportation community with the goal of providing safe, secure, efficient, economical, and high-quality transportation to school children on their trips to and from school and school-related activities. “Not only does it look good, but it’s mostly about Creativisibility’s success in making it easy for users to navigate the site,” said Charlie Hood, Immediate Past President of NASDPTS and Director of School Transportation, Florida Department of Education.

The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2012 competition is the 18th year for the creative competition. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards website at www.summitawards.com.

About CreatiVisibility

CreatiVisibility creates visibility for its clients by taking a marketing-faceted approach to website and print design with the goals of building a lasting relationship between designer and client through attention to client needs, by problem solving in a creative, well-researched and cost effective manner, and by producing print and web communications products that meet or exceed professional standards.

CreatiVisibility is a small business in Wake County, North Carolina focused on serving businesses, event planners, and corporate/government clients. For more information about CreatiVisibility, please visit www.CreatiVisibility.com.

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