Overview and History of CreatiVisibility
CreatiVisibility creates visibility for its clients by taking a creative, marketing-faceted approach to Web and print design with the goals of building a lasting relationship between designer and client through attention to client needs, by problem-solving in a creative, well-researched and cost effective manner, and by producing print and Web communications products that meet or exceed professional standards.
Historically Underutilized Business (HUB)
certified by NC Department of Administration
Women Business Enterprise (DBE/WBE)
certified under the Unified Certification Program administered by NC Department of Transportation
Small Professional Services Firm (SPSF)
certified by NC Department of Transportation
Woman-Owned Small Business (WOSB)
Qualified under Small Business Administration (SBA) and listed in the Federal SBA database
Federal Government Small Business Registration
CAGE Code: 73YE0
NAICS codes: 541430, 541511, 541613, 541810, 541820, 541860
Lisa Gullette, Chief Creative and Business Officer
Ms. Gullette’s professional experience encompasses project leadership, technical and creative direction, production, and purchasing of public relations and marketing products. The variety of communications responsibilities range from expanding her clients’ visibility through the design of printed marketing products, to designing websites, to managing print purchasing for clients.
As a Commercial Design (Graphic Design) honors student at Atlantic Christian College which was renamed Barton College in the 1980's, she held jobs in the advertising and printing industry. She began contracting and freelancing upon graduation and returned to update her computer graphic skills at the School of Communication Arts graduating in May 2000 armed with the latest and greatest Website design and computer software expertise. She contracted full time as the Creative Director for eMarket-on-Time and MyDoctorNow in June of that year. In 2001 Ms. Gullette started employment at North Carolina State University applying print and web design skills to transportation-related projects at the Institute for Transportation Research and Education (ITRE). A year later she was promoted to director of the communications department at ITRE.
Over the years working as the communications program manager for the Institute for Transportation Research and Education, Ms. Gullette produced and/or directed a record number of press releases successfully gaining national visibility for the institute. In the last 2 years of her employment, she increased marketing 80% over the previous years, and increased media attention to the institute 575% over a 5 year period.
As Webmaster, she has built website architecture programmed using HTML, HTML5, XHTML, DHTML, Java Script, CSS, ASP, XML/RSS, JQuery, responsive design, and created Flash video clips. In addition, she is experienced in accessible programming for clients needing to be compliant with Section 508 of the American’s with Disabilities Act, and optimization for search engine indexing. She has created and maintained over 50 websites and has become very accomplished with website programming—a skill many designers leave to the computer science experts.
As Graphic Designer she has created numerous original logos, layouts, and graphics used in hundreds of publications that she developed for clients over the years. She has received numerous awards for her creative work.
Since opening her business in 2007, CreatiVisibility has become a "go-to" firm for transportation, engineering and technology industry clients and has helped small businesses grow into successful entities through creative and cost effective marketing materials. Over the last 15 years Ms. Gullette has developed a specialty niche working with event planners and public outreach specialists.
Community service is important to Lisa Gullette. She started a monthly community service opportunity to encourage coworkers to donate to charitable causes such as Toys for Tots, Loving through Linens, Hurricane Katrina victims, local fire victims, the Ronald McDonald House, low income Wake County NC school children, local food banks/shelters and other causes while at NC State University.
Since founding CreatiVisibility, Ms. Gullette has invested time into the Apex community while marketing Apex PeakFest by serving on the 2008 Apex Festival Commission and with pro bono website maintenance services while sponsoring the 2009 PeakFest. She organized and lead a team of 28 youth and adults on a week-long mission trip to North Charleston, South Carolina to rehabilitate three houses in one of poorest, crime-riden communities of Charleston.
In 2011-2013, she contributed over 200 hours of time and talent to the NC Association of Festivals & Events to serve on the board as well as create registration website and marketing materials for their annual conferences. In 2012, Ms. Gullette volunteered over 150 hours to the Carolina Showfest event by creating and maintaining the event website and designing the printed program. She donated funds to have it printed in full color for the first time in the event's history. In 2013, Ms. Gullette received an honorable mention award for the print campaign marketing materials designed for the NCAF&E Showfest.
Additionally, Ms. Gullette and her husband donate to local and international missions and charities including Trans World Radio for global media outreach.