CreatiVisibility Awarded Silver in Marketing Effectiveness

Pristine Beauty Website, email advertising, sell sheets, blog

For Immediate Release
September 12, 2011

FOR MORE INFORMATION:
Lisa Gullette, Owner/ Creative Director of CreatiVisibility2011 Summit Creative Awards Bronze
(919) 661-8124; contact@creativisibility.com

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Apex-Cary, N.C -  For the second time this year, CreatiVisibility, a marketing and design firm in North Carolina, is the recipient of an award from The Summit International Awards (SIA) organization. CreatiVisibility won a Silver Award in the 2011 Summit Marketing Effectiveness Award (Summit MEA) competition for demonstrating “communication that reaches the level of influential impact.”

CreatiVisibility’s marketing campaign win was for Pristine Beauty, a natural hair and skin care beauty line created in Raleigh, North Carolina by Blaire Kessler. Pristine Beauty products promote a healthy lifestyle with “a touch of Old Hollywood glamour” and target a high-end women's audience who are health conscious. “I'm not surprised that CreatiVisibility won this award," said Kessler, Pristine Beauty CEO. "The website and email marketing that CreatiVisibility designed for Pristine Beauty reflects the positive energy, joyful spirit and healthy lifestyle that make up my company mantra and the results have been truly dazzling." CreatiVisibility was judged on the Pristine Beauty website, email marketing/advertising campaign, sell sheets and blog in the competition. The Pristine Beauty website, www.shoppristinebeauty.com, functions as a gateway to social networking; additional social media drives the Pristine Beauty customer base with over 2400 followers on Twitter and over 2700 views on the Pristine Beauty Girl Channel since its launch on YouTube just this year.

"CreatiVisibility is honored to receive the Silver Summit Marketing Effectiveness Award for our work on the Pristine Beauty campaign. Our goal is to create a marketing-faceted approach for all our clients’ projects even if the client is unable to launch a full-scale campaign,” said Lisa Gullette, owner and Creative Director at CreatiVisibility. “Receiving the Silver Award for Marketing Effectiveness in the category of 'Lower Budget - under $1 million' proves that new or small companies with smaller budgets can still compete in the market."

The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience's knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communications effectiveness. Entries were received from 10 countries: Australia, Canada, Croatia, Japan, New Zealand, Northern Ireland, Singapore, The Netherlands, United Kingdom, and United States. During the 2011 event, judges selected only 9% to receive top spots. "Out of more than 600 entries, CreatiVisibility's work hit its target and turned heads," commented Jocelyn Luciano, SIA Executive Director. "Distinguishing between creativity and effectiveness is challenging, but the strategic approach used by CreatiVisibility, on the Pristine Beauty campaign, successfully drew-in followers and fans through the website, blog, and email campaign."

About CreatiVisibility

CreatiVisibility creates visibility for its clients by taking a marketing-faceted approach to website and print design with the goals of building a lasting relationship between designer and client through attention to client needs, by problem solving in a creative, well-researched and cost effective manner, and by producing print and web communications products that meet or exceed professional standards.

CreatiVisibility is a small business in Wake County, North Carolina focused on serving businesses, event planners, and corporate/government clients. For more information about CreatiVisibility, please visit www.CreatiVisibility.com.

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