CreatiVisibility Takes Top International Creative Award

For Immediate Release
May 17, 2011

FOR MORE INFORMATION:
Lisa Gullette, Owner/ Creative Director of CreatiVisibility2011 Summit Creative Awards Bronze
(919) 661-8124; contact@creativisibility.com

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Apex-Cary, N.C -  CreatiVisibility, a marketing and design firm in North Carolina, was awarded bronze in the 2011 Summit Creative Award competition, in the Women’s Audience Website category. The Summit Creative Award is a part of The Summit International Awards (SIA) organization, founded in 1994. The award recognizes and celebrates the creative accomplishments of small and medium-sized advertising agencies and other creative groups with annual billings under $30 million. Over the last seventeen years, the competition has established itself as the premier authority of creative excellence. "With this win, CreatiVisibility joins the ranks of elite firms from around the world that are producing high-end, original marketing designs for their clients," said Jocelyn Luciano, SIA Executive Director. "Being recognized for this by the Summit Creative Award judges is a significant accomplishment."

CreatiVisibility’s winning website design was for Pristine Beauty, a natural hair and skin care beauty line created in Raleigh, North Carolina by Blaire Kessler. Pristine Beauty products promote a healthy lifestyle with “a touch of Old Hollywood glamour”. CreatiVisibility reinforced the Hollywood theme with bold black and white photos from the 50s and 60s, splashes of hot pink accents throughout the site and film stock framing each page. A movie set clapperboard across the top “presents” pages within the site like “Party Line” (the Pristine Beauty blog), “Telegram” (contact information) and “Studio” (home page). “I'm excited that CreatiVisibility won an award for the Pristine Beauty website design,” commented Kessler, Pristine Beauty CEO. “It was great working with Lisa Gullette - she transformed the site into a glamorous, stylish and creative venue that is perfect for my products and clientele.”  Visit the award winning design at www.shoppristinebeauty.com.

Entries in 23 major categories are judged against a stringent set of standards; judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade. This year’s panel included professionals from Ariad Custom Communications (Canada); Autumn:01 (Australia); Coinstar (United States); Clube de Criação de Pernambuco (Brazil); Cypress Consulting (United States); Crackerjack (United States); RECREATIVO (Denmark); Georgia State University (United States); Entegrate Creative (Denmark); Middle East Communications Networks (Dubai); Columbia College Chicago (United States); Jabob Taylor Creative Group (United States); TBWA/Central Asia & Caucasus (Kazakhstan); Paragon Marketing Communications (Kuwait); RT Strategic (Canada); MFX, Inc. (United States); and World Wide Web Domination (Malaysia). The 2011 competition included companies from 22 countries. In addition to the prestige of the award, SIA is the only awards organization to offer winners a free, fully-customizable company profile hosted on SIA’s highly trafficked website www.summitawards.com. Past winners have had thousands of visitors explore their profiles, increasing their firm’s prominence and visibility on the internet.

Lisa Gullette, owner and Creative Director at CreatiVisibility, said her company name originates from the marketing term “creative visibility”. “The name naturally captures this company's mission: to provide a marketing-faceted approach to web and print design in order to create a cohesive visual presence,” explained Gullette. CreatiVisibility was notified of the award last week when SIA announced the winners of the 2011 competition. "The Pristine Beauty website is a perfect example of CreatiVisibility's mission played out. The Pristine Beauty web design is the outcome of passion. Passion from a client with great ideas for her company paired with the freedom she gave me to find a creative solution,” commented Gullette, from her studio in Apex. “I’m honored to have this passion recognized as excellence among so many top creatives from around the world."

About CreatiVisibility

CreatiVisibility creates visibility for its clients by taking a creative, marketing-faceted approach to print and Web site design with the goals of building a lasting relationship between designer and client through attention to client needs, by problem solving in a creative, well-researched and cost effective manner, and by producing print and Web communications products that meet or exceed professional standards. Lisa Gullette has been a specialist in event visibility since 2001.

CreatiVisibility is a small business in Wake County North Carolina focused on serving small to medium- sized businesses and corporate/government clients who are passionate about the visibility of their events, products and services. For more information about CreatiVisibility, For more information about CreatiVisibility, please visit www.CreatiVisibility.com.

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