Timing Communications for your Festival

By Lisa Gullette, CreatiVisibility, January 2011

Getting the public interested in attending your festival is dependant a successful branding strategy. The beginning of your 12 month planning cycle is the time to work with your graphic designer on your new theme for the next festival. A new tag line and graphic theme will be utilized to launch excitement in your communications.

Use that new theme in your festival communications starting 9 months ahead of your event. The communications should be spaced out, beginning with general branding, working towards overall exposure and ending by immersing the public with the advertising of specific attractions at your event. Use the following communication's timeline:

About CreatiVisibility

CreatiVisibility takes a creative, marketing-faceted approach to print and Web site design, and produces print and Web communications products. CreatiVisibility is a small business focused on providing turn-key solutions for festival and conference event visibility. For more information contact CreatiVisibility at (919) 661-8124 or visit us on the Web at www.creativisibility.com