Traditional and Marketing 2.0 Highlights

Integrated Marketing 2.0 Tools

Traditional - B2B, B2C Marketing

• Advertising
• Direct Mail
• Online Advertising
• Email
• Events
• TV and Radio Commercials

strategically blended together with

Web 2.0 - Person-to-Person, Relationship Marketing

• Social Networks: Facebook, LinkedIn
• Social Media: Twitter, Blogs
• RSS
• Widgets
• Wiki