How to Keep Your Web Site Fresh

Fresh Store Window SignBy Lisa Gullette, CreatiVisibility, February 2007

Having a Web presence has become one of the most important marketing tools available today for millions of businesses. In 2004, Forrester Research calculated that world wide internet commerce would hit $6.8 trillion that year. Companies today have grown by using the Internet as an efficient use of their marketing dollar by advertising online and using the Internet to increase commerce. But visitors to Web pages do not always want to purchase online, they have other motives for reading your pages.

If you want to keep your online visitors interested in your business, you have to keep your Web site fresh. Web sites are considered “live” which means they change and evolve and interact; don’t ignore this powerful marketing tool for your business.
"Your home page is similar to your glass storefront, window shoppers will be more intrigued to come in if they see something in your window they didn't see the last time they passed by."

Here are some tips to keep your Web site fresh and live:

 

In any case, create an area on your home page that notifies your visitors that something is new or has been updated, use the Internet as your inexpensive marketing tool to your advantage by paying attention to how it is working for you, and consider it to be a living device that is always at work for you (if you let it!) Your home page is similar to your glass storefront, window shoppers will be more intrigued to come in if they see something in your window they didn't see the last time they passed by.

For more information about CreatiVisibility and how it can help you leverage your Web site to be a true marketing tool, please contact us through the Web: www.CreatiVisibility.com..

Photo credit: © Natalia Bratslavsky. Image from BigStockPhoto.com